Privacy Policy

This Privacy Policy explains how we collect, use, store, and protect your personal information when you use the Wardrobe Stylist website ("the Site"). We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

Information You Provide

• Account Information: Name, email address when you create an account
• Style Quiz Responses: Body measurements, style preferences, colour preferences
• Wardrobe Data: Clothing items you upload or save to your virtual closet
• Communication Data: Messages you send us, newsletter subscriptions

Information Collected Automatically

• Device Information: Browser type, operating system, device type
• Usage Data: Pages visited, features used, time spent on site
• Cookies: Session cookies, preference cookies, analytics cookies

2. How We Use Your Information

• To provide personalised styling recommendations
• To operate and improve our services
• To send newsletters and marketing communications (with your consent)
• To respond to your enquiries
• To analyse site usage and improve user experience
• To comply with legal obligations

3. Legal Basis for Processing

• Contract: Processing necessary to provide our services
• Consent: Marketing communications, non-essential cookies
• Legitimate Interests: Site analytics, fraud prevention, service improvement
• Legal Obligation: Compliance with applicable laws

4. Data Sharing

We do not sell your personal data. We may share data with:

• Service Providers: Hosting, email delivery, analytics (under strict data processing agreements)
• Affiliate Partners: When you click affiliate links, the destination retailer will collect data according to their own privacy policies
• Legal Requirements: When required by law or to protect our rights

5. Data Retention

• Account Data: Retained while your account is active, deleted within 30 days of account closure
• Analytics Data: Aggregated and anonymised after 26 months
• Marketing Preferences: Retained until you unsubscribe

6. Your Rights

Under UK GDPR, you have the right to:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate data
• Erasure: Request deletion of your data
• Portability: Receive your data in a portable format
• Objection: Object to processing based on legitimate interests
• Withdraw Consent: Revoke previously given consent

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

7. Data Security

We implement appropriate technical and organisational measures to protect your data, including:

• Encryption of data in transit (HTTPS)
• Secure password hashing
• Regular security assessments
• Access controls and authentication

8. Cookies

We use cookies to:

• Essential: Enable core functionality (login, preferences)
• Analytics: Understand how visitors use our site
• Marketing: Deliver relevant advertisements (with consent)

You can manage cookie preferences through your browser settings.

9. International Transfers

Your data may be processed by service providers outside the UK. We ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the UK ICO.

10. Changes to This Policy

We may update this Privacy Policy periodically. Significant changes will be communicated via email or site notification.

11. Contact Us