Felicia Oluwaseun
Goualin
UK-based stylist, founder of Wardrobe Stylist, and passionate advocate for apple-shaped women finding their confidence through fashion.
Where Style Meets Understanding
There's a moment every woman knows—standing before a mirror, surrounded by clothes that don't quite work, wondering why fashion seems designed for someone else entirely. I've lived that moment a thousand times. And it's precisely why I created Wardrobe Stylist.
I spent years navigating the unique challenges of dressing an apple-shaped figure. Through PCOS, through menopause, through every life stage that shifted my silhouette, I searched for guidance that truly understood my body. What I found instead were generic tips that ignored the realities of carrying weight through the midsection, of needing breathable fabrics for temperature fluctuations, of wanting to look polished for work without sacrificing comfort.
So I became the stylist I needed.
My Philosophy
"Style is not about hiding. It's about celebrating."
Every body tells a story, and apple shapes have particularly beautiful ones to tell. We have elegant shoulders, graceful arms, and legs that deserve to be shown off. The art lies not in concealment, but in strategic emphasis—drawing the eye to our assets while creating balance and flow.
Comfort & Elegance
The right fabrics and cuts deliver both.
Quality Over Quantity
Ten perfect pieces outperform fifty mediocre ones.
Confidence is Key
Understanding why something flatters changes how you wear it.
Accessible Fashion
Brilliant pieces exist at every price point.
Why UK Sizes 12–22?
Because this is where the conversation has been missing.
The fashion industry speaks endlessly to sizes 6–10, occasionally acknowledges plus-size above 22, and largely ignores the vast middle ground where most British women actually live. Sizes 12–22 represent the majority—women who are neither "straight-size" nor "plus-size" by industry definitions, yet find themselves underserved by both.
Apple shapes in this range face particular challenges. We're often told to "define the waist" when our waists aren't our narrowest point. We're shown empire lines that can look matronly rather than elegant. We're offered shapewear solutions when what we need is smarter design.
This platform exists because you deserve better.
My Mission
To transform how apple-shaped women approach their wardrobes—from frustration to confidence, from confusion to clarity, from settling to celebrating.
Whether you're dressing for the boardroom, the school run, Sunday service, or Saturday brunch, you deserve to feel extraordinary. My mission is to show you exactly how.
What I Believe
Body Positivity
Every body is worthy of beautiful clothes that fit properly and feel wonderful.
Practical Elegance
Style should enhance your life, not complicate it. Real solutions for real women.
Informed Choices
Understanding the 'why' behind styling rules empowers you to make your own decisions.